Why is networking so hard for leaders? I often speak to professionals and executives who are thinking about starting their own business or switching to a new career or industry. They confess they find it quite hard to network… even scary at times.
If you’re a leader who wants to take the next step in your career or at least lay the foundations to do so but you’re harbouring the secret that you hate networking and find it difficult, take a look at the following:
What’s the problem with networking?
Firstly, let’s forget the word ‘networking’. Often this word itself becomes the roadblock because you instantly picture a room full of strangers, all out for themselves.
True networking is essentially relationship building—getting to know others and allowing them to know you.
Many leaders express discomfort with networking because they fear appearing opportunistic or using people for personal gain. This anxiety can stem from a misconception of networking as a tool for self-promotion rather than a means of building meaningful relationships. When approached with the right mindset, networking becomes about having genuine conversations and building connections that benefit both parties.
I ask leaders who say they don’t want to network, “What is it you actually want to do?” They often say they just want to have good conversations and get to know people. That’s great! If you show up to an event desperate to sell, people will know straight away anyway. So building those relationships and listening is the key to success and the first step.
In the past, I’ve worked with leaders who were between jobs for months. Their problem was that they were refusing to network. Once they overcame this and started having catch ups and conversations, things changed rapidly because their connections added to their credibility and facilitated more worthwhile introductions.
Don’t forget; your network’s network is valuable. With each connection you make, you are a few steps away from even more people.
How to network well as a leader
Effective networking requires a clear understanding of your goals and the networks you wish to join.
Start by getting out of your ‘bubble’ and building relationships within your own organisation across different business units. This can create a solid foundation of support and collaboration. Next, extend your efforts to industry-specific events and communities. Research upcoming events, plan to attend, and identify key individuals you’d like to meet. Reaching out to them beforehand can pave the way for more meaningful interactions.
When attending events, aim to connect with a few key individuals rather than trying to meet everyone. This approach allows for deeper, more meaningful conversations. Prepare a few questions to ask, showing genuine interest in the other person. Remember, effective networking is less about what you can get and more about what you can offer and learn from others.
Focus on the small number of people you want to meet, make the connection and don’t forget to follow up.
Building long-lasting relationships
You don’t have to think of networking as being confined to formal events. It can happen in everyday social settings like barbecues or casual meet-ups. The goal is to transition from initial introductions to deeper, ongoing relationships. Once you have made a connection, set up follow-up meetings over coffee to continue the conversation and explore ways to support each other’s goals.
A crucial aspect of networking is to listen actively. First and foremost, pay attention to the other person’s needs, challenges, and aspirations. This not only helps you understand how you can support them but also builds trust and rapport.
Leveraging your network for success
When you’re seeking a new role or business opportunity, leveraging your network can open doors that would otherwise remain closed. Recommendations and introductions from trusted contacts can significantly enhance your credibility and accelerate your progress.
Effective networking also involves nurturing your existing relationships. Regularly check in with your contacts, offer help when needed, and keep them informed about your own endeavours. This reciprocity strengthens your network and ensures that it remains a valuable resource over time.
Networking isn’t hard!
Networking isn’t hard, but it does require effort.
While it may seem challenging at first, approaching it with the right mindset and strategies can make it a rewarding experience. For now, forget the ‘N’ word. Focus on building genuine relationships, listening actively and offering value to others. The results will flow from that.
Want regular advice and updates for leaders? Check out the Leadership is Changing podcast.
